Client Overview:
Emerge Engineering LLP is a specialist independent commissioning management consultant for critical infrastructures and commercial buildings. They provide independent building commissioning services and integrated project solutions for infrastructure developers, end-users, and occupiers.
Emerge Engineering’s expertise lies in data center testing and commissioning, ensuring the commissioned site is fault-tolerant, fail-safe, and reliable for live operation.
Challenges:
Being one of the prominent brands in the industry in terms of offline reach and positioning, Emerge Engineering needed a solid online presence and reach. Therefore, they approached us with the challenge of enhancing their online brand and service positioning. They wanted to improve their website’s UI and UX and device compatibility. Additionally, they wanted to position their service and UPS details prominently on their website.
Solution
Based on the analysis of different aspects by the experts at Diginadu, we provided them solutions that would break through the challenges that Emerge Engineering had, leading the brand to a successful online reach. Here are the solutions that we provided
- We began by understanding Emerge Engineering’s business and identifying its brand and service positioning gaps.
- Our team worked on strategic and industry-based friendly content and improvisation of UI/UX to make the website more user-friendly.
- We also incorporated call-to-action buttons and necessary inquiry forms, making it easier for clients to reach out to them.
- To improve the website’s compatibility, we ensured it was responsive to all devices.
- We positioned their services and UPS details prominently on their website to make it easier for clients to navigate and access the needed information.
Marketing Channels Used:
We incorporated their Brand presence in social media channels such as LinkedIn and Facebook to enhance brand awareness and reach a wider audience.
Results
Our work significantly improved Emerge Engineering’s brand positioning, making it more visible to potential clients. The website’s user experience was enhanced, making it easier for clients to navigate and access the needed information. As a result, Emerge Engineering experienced increased website traffic and a higher lead generation rate.
Key Takeaways:
By understanding a business’s unique challenges and identifying gaps in their brand and service positioning, it’s possible to improve their website’s design and user experience, increasing website traffic and lead generation. Incorporating strategic and industry-based friendly content, positioning services and UPS details prominently, and ensuring that the website is responsive to all devices is crucial to enhancing a brand’s online presence.
Few words from the client:
The team at DigiNadu has been exceptional in understanding our business and creating a website that accurately represents our brand and services. The website’s user experience has been enhanced, increasing website traffic and lead generation. We’re thrilled with the results and look forward to continuing our partnership with DigiNadu.
