Client Overview:
Shevlon Varmakalai is a natural herbal brand based in Tirunelveli, a tier 3 city in India. They specialize in providing ayurvedic solutions for skincare, haircare, body problems, and more. The brand is committed to using natural ingredients and traditional Ayurvedic practices to provide effective and affordable solutions for their customers. Despite their dedication to quality and natural remedies, Shevlon Varmakalai faced a significant challenge in growing their sales due to the lack of a user-friendly website.
Challenge:
Shevlon Varmakalai’s website was outdated and not optimized for the best user experience. Despite investing in marketing efforts, the brand was unable to generate adequate sales due to their poor website user experience. This resulted in frustration for the team, as they knew they had quality products but were unable to effectively showcase them to their target audience.
Solution:
To address these issues the brand reached out to DigiNadu. We conducted a thorough analysis of their website and identified the need for a website complete redesign and optimization.
- Our experts suggested migrating their website to the WooCommerce platform for a better user experience.
- We designed and optimized more then 300 products for Shevlon Varmakalai, from design to content creation, and improved the website’s overall user-friendliness.
- We also implemented a clean and modern design, optimized for both desktop and mobile users, and provided a seamless checkout process to ensure that users could easily make purchases.
Results:
The Shevlon Varmakalai website’s redesign and optimization led to a significant improvement in user experience, resulting in a positive response from clients. The brand was able to increase their sales by 4 times due to the improved user experience and the impact on their marketing efforts. They expressed satisfaction with the work done by DigiNadu and received positive feedback from their clients.
Key Takeaways:
The Shevlon Varmakalai case study highlights the importance of having a user-friendly website in generating sales and retaining clients. A brand’s website is often the first point of contact for potential customers and plays a crucial role in the customer journey. A poorly optimized website can lead to a loss of business, even if a brand has quality products or services to offer.
Expert digital marketing guidance can aid businesses in achieving significant growth in a short period by optimizing their website and implementing effective marketing strategies. The success of the Shevlon Varmakalai-DigiNadu collaboration demonstrates the importance of investing in digital marketing and website optimization to improve user experience and boost sales.
Few words from the client:
“DigiNadu’s expertise in website design and optimization helped us transform our online presence and boost our sales. The migration to WooCommerce and the optimized product descriptions made a significant difference in our user experience and marketing efforts. We’re thrilled with the results and highly recommend DigiNadu to anyone looking to enhance their online business.”
