In 2022, we’ll see an increase in the value and need for video marketing for businesses as the trend continues to be strong. In light of video’s impact on businesses, brands have realized that video is more than just a piece of the puzzle or a potential ad hoc initiative.
There’s no doubt that video marketing is the newest addition to your marketing toolbox. However, you may still be skeptical.
Does video marketing make sense for marketing your business?
Can you make use of video content to promote your business?
Yes, it’s worth the effort. This is because everyone is doing it and because video is one of the most versatile and profitable digital marketing tools available. Check out these 7 ways that a video can influence your marketing strategy.
1. Video is Google’s favorite
According to Move, if you have a video embedded on your website, you’re 53 times more likely to appear first on Google.
Your website visitors are likely to stay longer on your page if you have videos. The longer your site has been exposed, the more trust develops, and the more search engines will trust your content. Because Google now owns YouTube, the influence of videos on your search engine ranking has increased dramatically.
2. Videos build trust
57% of consumers report that videos made them feel more confident purchasing online because of the sense of individual approach.
The video does it all. Videos engage us and evoke emotions. As a result, YouTubers are now one of the most powerful social media figures for promoting your brand. If you are serious about content marketing, you should also be serious about video. Promotional videos can foster trust.
3. Video increases conversions and sales
According to studies, 74% of users who watched an explainer video about a product or service went on to buy it.
Videos are a great way to make money. They can also lead directly to sales. Now is the time to start creating those videos! The video’s effectiveness isn’t even that surprising when you think about it. Vision is our most dominant sense, after all. We process most of our information visually. Imagine what a moving picture can do for your business if still pictures boost engagement.
4. Video marketing explains everything
According to 83% of businesses, their homepage explainer videos were effective.
Would you like to introduce a new product or service? Please make a video to demonstrate its functions. Over 98% of users have watched explainer videos to learn more about a product or service. Because of this, 45% of businesses that use video marketing have an explainer video on their home page.
5. Videos show great ROI
To make you even more excited, 83% of businesses say video provides a good return on investment.
It is not the simplest or cheapest task to produce videos, but it pays off in the long run. In addition, online video editing tools are continuously improving and becoming more affordable. Smartphones are already capable of producing decent videos. A poor design or a low-quality video is not done as much mattered than the provided content. As a result, it’s fair to say that video is like pizza, even if it’s terrible!
6. Videos are popular with mobile users
YouTube reports that video consumption on mobile devices increases by 100% every year.
Mobile and video go hand in hand. About 90% of consumers watch videos on their phones. Mobile video views have grown by more than 233% since Q3 2013. With the rise in smartphone users and their desire to watch videos on the go, your video audience keeps growing. The growth of mobile video is forcing brands to adjust to people’s individual experiences on their smartphones.
7. Videos engage even the laziest buyers
According to statistics, online video watchers spend close to 7 hours each week on the Internet.
Video content is a great learning tool, but it’s also effortless to consume. In today’s busy world, it’s difficult to read lengthy product descriptions or dig deep into services. Modern customers want to see how the product works. Using video in content marketing is one of the most important factors.
The effectiveness of video marketing can be seen on many levels. No matter how lazy they are. Your target audience should include both eyes and ears of the potential client. It’s a double advantage for you!
Final words
Video advertising has become more and more affordable and widespread. The adoption of video is growing partly due to advancements in technology and partly because of its ease of dissemination. However, creating marketing videos for your business requires creativity and an understanding of human psychology.
This is where DigiNadu comes in. We do emotionally charged, creative video advertising that spreads on the Internet in a matter of days and gets millions of views. The whole point of video marketing is that it’s all about creativity!
Contact us today!
