Client Overview:
Orbee is a Qatar based eCommerce business selling flowers and plants for gifting and decoration purposes. They have tasted offline success for the past 5 years and finally decided to take their business online. We thank Orbee stakeholders for understanding the true power of digital marketing.
The Challenge:
- Orbee was profitable when they were solely relying on offline sales channels, but they got only limited sales. They wanted to scale it, but they couldn’t.
- They took their business online, but unfortunately, marketing and advertising costs were so high that they only managed to break even.
The Solution:
- DigiNadu Strategists promoted the end benefit of the product instead of selling the features.
- We strategically picked Google and Facebook to promote Orbee Flowers and Plants.
- We leveraged Paid Advertising to reach people on Facebook and Google.
- We captured the details of website visitors by installing pixels. Retargeted them with a different message (offer) to make them take action.
- On the creative front, our creative minds came up with emotional content that connected well with the target audience. Like Mr. Ram greeted his Girlfriend, did you?, Mr. Raheem greeted his boss, did you?
Marketing Channels:
Campaign Assets:
Experts advised us to sell flowers and plants directly. But we had other ideas. We promoted the feeling of greeting someone.
The Results
Orbee’s online presence was transformed in just 30 days.
- Reach: 3,85,243 people
- Sales Generated: $2,334
- Sales Growth: 140%
Key Takeaways:
- People don’t care about features. People only care about value, results, experience and benefits they get. Don’t sell flowers. Sell the feeling of greeting and gifting.
- Picking the right online marketing channels makes all the difference in your business, life, and bank account.
